How to Create Lookbooks Using AI

Revolutionizing Fashion Lookbooks

Lookbooks are the lifeblood of a fashion brand's seasonal collection release. Historically, creating a lookbook required booking models, locations, photographers, and stylists. With AI, that paradigm has shifted entirely.

Step 1: Prepare Your Garment Flats

Start by capturing flat-lay images or ghost mannequin shots of your collection. Clear, high-resolution source images will yield the best AI generation results.

Step 2: Choose Your AI Marketing Studio

Using a platform like Rokon.ai, you can upload your garment flats directly. Choose the target audience demographics, model look, and sizing.

Step 3: Set The Scene

Define the environment. Whether it's a sun-drenched Italian villa or a gritty urban street, AI can contextualize your garments perfectly.

Advantages of AI Generated Lookbooks

• Cost Efficiency: No need for location scouting or model casting.
• Speed: Go from design concept to market-ready visuals in days.
• Diverse Casting: Effortlessly showcase your apparel on a diverse range of models to appeal to a wider audience.